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Discovering Potemkin

October 6, 2015
Original movie poster, Battleship Potemkin: Goskino Films

Original movie poster, Battleship Potemkin: Goskino Films

A few months ago, a faculty member contacted me about acquiring a copy of the 1925 silent film by Sergei Eistenstein, Battleship Potemkin. I was sure that we must have multiple copies of this classic film within Penn State’s vast library collection, and went to our single-search-box discovery layer (LionSearch), which is essentially Serials Solutions’ “Summon” product. I typed the following into the search box:

battleship potemkin

I did not even bother to use quotes, figuring that these two terms together were unique enough that the search would take me directly to what I needed. After all, the same search in Google provides me with the Wikipedia entry for the film as the first hit, and the Internet Movie Database (IMDB) as the second. My fourth result is a full-length version of the movie (which is in the public domain) on YouTube.

My results in LionSearch were not so helpful, despite the fact that they were sorted by “Relevance.” Here are my top five results:

  • Taylor, Richard. The Battleship Potemkin: The Film Companion. 1 Vol. I.B. Tauris, 2000. KINOfiles Film Companions
  • Marshall, Herbert. The Battleship Potemkin. Avon Books, 1978.
  • The Battleship Potemkin. Faber and Faber, 1988.
  • Eisenstein, Sergei. The Battleship Potemkin. Lorrimer Publishing Co, 1968.
  • Higgins, Steven. “Battleship Potemkin.” Journal of Film Preservation.74-75 (2007): 131-2.

In case it’s not clear from this list, they are all books about the film Battleship Potemkin. The third and fourth in the list appear to be some sort of book versions of the movie, although it is not entirely clear. The final hit is a scholarly article about the DVD release of the movie. [Complete aside: I only recently learned about Proquest’s Flow citation manager, which we have integrated into LionSearch – it made my nice bibliography above in seconds!] The actual film was the eighth item on my results list.

When I narrowed my search by Content Type in LionSearch and selected “Video Recording,” I was presented with 18 results. This was more helpful – as I had suspected, we have multiple version and copies of this film throughout the system, including one on our own shelves (I knew I had seen it before!).

A few days later, I was looking for something else in Alexander Street Press’s “Silent Films Online” database, to which Penn State subscribes, and decided to look for Battleship Potemkin there. It turns out that we have access to two different streaming versions of the film, with transcripts. Returning to LionSearch, I realized that there is a Content Type facet for “Streaming” that is separate from “Video Recording.” That said, my original “Video Recording” limit did contain one video that I would consider to be streaming, that does not then appear in the actual “Streaming” list. Confused yet?

In any search system, it’s difficult to ascertain how things like relevance are determined. Google, for example, is not revealing too many secrets, but claims that relevancy is determined by over 200 factors. Penn State Libraries does provide some information about how LionSearch is configured.  I am going to hazard a guess that in this particular case, the actual DVDs and streaming versions of Battleship Potemkin fell to the bottom of the search because they are “older” and deemed less relevant by the algorithm. And, of course, the way items are cataloged will have impact on which facets apply to them for narrowing searches.

I decided to try my search in the web version of WorldCat, since WorldCat does attempt to consolidate records and editions of items.  WorldCat does assume that I want a visual resource, although my first result is for the VHS version of the film. The DVD is number 3, with that 1978 Herbert Marshall book showing up in second place.  I can understand why the book is popular – even I finally succumbed and requested a copy so that I could learn how the famous Odessa Steps sequence was filmed. Obsessed, I retry the search at my former employer’s local instance of WorldCat. Herbert Marshall’s book is number 1, and the DVD is number 2, so even WorldCats don’t agree. This can probably be explained by the fact that the University of Maryland’s WorldCat instance allows items in their holdings to rise to the top of the search results.

I can’t stop. Amazon. Amazon understands. Not only does it know that I want a visual resource, but it sends me to a direct, free streaming link because I am a Prime subscriber.  Indeed, a 2012 study by Rice Majors in Library Trends, “Comparative User Experiences of Next-Generation Catalogue Interfaces,” specifically points to Amazon’s “rich data of ratings, reviews, lists of similar items, the ability to search within the book, the ability to see front and back cover, the ability to read the first chapter, etc.,” as features highly desired by users.  I would add “instant, intuitive and correct search results” to that list. Another article in the same issue of Library Trends, this time by Joshua Barton, goes further in explaining how sites like Google and Amazon can provide such positive user experiences based on their large supply of available aggregated data.

Does this mean LionSearch/Summon is terrible and Google is great? Does it mean that I am a terrible librarian? No, I don’t think so.  Those conclusions cannot be reached from this minor experiment.  What it does mean, however, is that when I attempt to teach undergraduates how to search  I cannot tell them that there is one true way. Or even a “better” way. But I will not tell them that Google, Wikipedia, or Amazon are “bad.” Only different. And as a librarian, I should really pay more attention to how things are indexed, sorted, and results returned within different systems.  There are things about the commercial sites that should make users wary.  I’m certain Amazon is so pleasing to me is because it knows where I have been and many of my habits.  Privacy is something that libraries value highly, but I honestly think that in the coming years, libraries will need to adapt in order to allow for the creation of custom user experiences, ability to anticipate user needs, leading to increased relevancy in search results.

Zotero for document management

October 5, 2015

Although I often suggest to students that they use the computer application Zotero specifically for citation management, I personally use it to manage and store all the documents that I create at work.

Besides citations, Zotero can save, store, and relate documents of any kind. When you create a record/citation in Zotero, you can attach the document to its record/citation by right-clicking the record/citation and choosing “Attach document>Attach stored copy of file”. Once you have attached the file, you can retrieve the file from Zotero’s storage space by double-clicking its record/citation.

So when I begin a new document at work…

1- I immediately create a record/citation for that document in Zotero;

2- I close and save the document in my “Downloads” folder;

3- I then right click the record/citation in Zotero and choose “Attach document>Attach stored copy of file” so that Zotero stores the document with the record within its system;

4- I click on the document record/citation in Zotero in order to reopen my document. [It is now safe to delete the document in the “Downloads” folder.]

Once a record has been created, you can add tags to it to associate it with subject terms. Zotero provides the user with a list of all subject headings used. And Zotero provides the user with the capability to associate the record with other records by using the “Related” tab.

Zotero also allows you to create your own file system, just as would in your computer’s file system.

If you forget where you put the document, Zotero provides a search box. But you can also sort the records by its various fields to find it by browsing through the sorted fields.

And Zotero automatically backs up all its records and their associated documents [you have to choose the option to include the associated documents] in a 2GB storage space that they provide free to all Zotero users. All the records and documents are then available to the user from the Zotero website, so it makes it easy to access your documents anywhere you find an internet browser.

The ACRL Information Literacy Framework and Assessing Threshold Concepts

September 26, 2015
View of bride and groom walking on snow--Legs only

I have a crush.

Since I have been engaging more with the 2015 ACRL Information Literacy Framework during the last few months, I have become enamored with the idea of “threshold concepts.” When I think of the word “threshold” I can’t help but conjure a mental image of a newlywed carrying a new life partner over a stoop or through a doorway to embark on their life together as a couple. Once the twosome crosses that plane, their intention is to go onward together with little thought of turning back or changing course, at least at that rapturous moment.

On a more serious note, ACRL’s “Introduction to the Framework” uses an explanation by Meyer, Land, and Baillie (2010) to describe what is meant by a threshold concept:

Threshold concepts are core or foundational concepts that, once grasped by
the learner, create new perspectives and ways of understanding a discipline
or challenging knowledge domain. Such concepts produce transformation within
the learner; without them, the learner does not acquire expertise in that field of
knowledge. Threshold concepts can be thought of as portals through which the
learner must pass to develop new perspectives and wider understanding.
(Meyer, Land, & Baillie as cited in ACRL, 2015, Introduction, Note 3)

Applying the more formal definition of a “threshold concept,” the newlyweds metaphor still works. Who, when united with one’s beloved, doesn’t hope to begin a shared, and thereby transformed, life experience together? In this unification, differing perspectives are likely to become more apparent, and ideally, respected, to create a greater understanding not just between the partners themselves, but of human relationships overall. Students who engage intentionally with information and its sources progress through the thresholds of the Framework and ultimately emerge as empowered participants in the larger world of scholarship.

The ACRL Framework’s statement is both powerful and challenging, just as beginning a new, shared relationship as a couple can be both wondrous and demanding. One particularly challenging aspect of utilizing the Framework and respecting the threshold concepts lies in assessment. How will we as librarians know whether or not students have traversed the identified thresholds into new levels of understanding? How can we determine if students will maintain intimate relationships with information and information sources beyond more of a “one-night stand” or “rush-to-the altar” demonstration of discrete skills? Yes, perhaps the students know they can search library databases for scholarly articles; they know how to critically evaluate information they find on the Web; maybe they know which types of sources are best for different types of information and can apply the lens of contextual levels of authority to make these judgments; and perhaps they can even create a project that includes effectively paraphrased or quoted information and has a correctly formatted Works Cited page at the end, but how do we determine that our students have incorporated these individual skills into a more comprehensive modus operandi?

As we get more deeply involved with planning instruction modeled on the Framework, I would argue that the threshold concepts are also calling us to a more longitudinal view of information literacy assessment. Taking individual snapshots of students’ performance of information literacy-identified tasks gives us a glimpse of their levels of information literacy, but this view is truly limited. To carry out effective assessment of students’ movement through the thresholds, we need to consider collecting student artifacts and data over the passage of time. We need to ask students to reflect on, and narrate their experiences with information seeking, making meaning, and knowledge creation. We need to be connected to how students work through information problems in their real lives and look for ways they are thinking critically and making decisions in those contexts. Librarians as embedded assessors using ethnographic approaches and involving students in more portfolio-type assessments, which require them to make choices about what they believe demonstrates their progress, are important methods to consider.

Of course, making these types of assessment a reality may make many of us feel like someone suffering from unrequited love. The obstacles to their implementation often seem insurmountable. I find this especially true for those of us working as librarians at community colleges. With program graduation/completion and successful transfer out rates somewhere in the range of 20% and below (Institute of Education Sciences, 2014)*, figuring out how to collect longitudinal data on a continuing cohort of students is definitely difficult. Even if we find a two-year program through which a group of students tends to move sequentially and steadily, we are left with a group that likely represents only a small, discipline-specific subset of our students. While collecting data on this group would potentially give us some information, we would still probably crave ways to gain a broader and fuller picture of where all our students are. Tracking the performance of students from one semester or year to the next and retaining assignments beyond students’ completion of the course for which it was originally submitted would require students’ permission. This could prove especially problematic in a community college setting where we often work with students for whom such practices might be greeted with suspicion due to their unfamiliarity. For those students who transfer from community colleges to four-year institutions, instead of losing track of these students, could we create on-going partnerships among librarians at both levels for a continued assessment of students’ progress? For non-transferring students, such as students who complete associate-level degrees and those who go from either a two-year or four-year school to the workforce, can we better use our institutional research departments, advancement offices/alumni organizations, and connections with companies that hire our students to help us assess their information literacy on authentic tasks outside the confines of course assignments?

These issues and questions deserve our attention. As we work through the trials and implications of solving them, we may just learn more about ourselves, our students, and our institutions. Who knows, we may find ourselves falling in love with information literacy and librarianship all over again.

*Data for Harrisburg Area Community College filed for Harrisburg Campus were used to inform this summary statement.

Image Credit: “Winter Wedding” by Fabrice Lambert available on Wikimedia Commons


References

Association of College & Research Libraries. (2015). “Introduction.” Framework for Information Literacy for Higher Education. Retrieved from http://www.ala.org/acrl/standards/ilframework

Institute of Education Sciences. (2014 Data). “Harrisburg Area Community College–Harrisburg.” College Navigator, National Center for Education Statistics. Retrieved from http://nces.ed.gov/collegenavigator/?id=21287803

  

Gimme a Gimmick

September 18, 2015

I recently listened to the ACRL-CHOICE Webinar, “Positioning your Library Marketing for Success,” sponsored by Springer. The archived webcast recording is available at: http://acrlchoice.learningtimesevents.org/archive-sep152015/

While I found the webinar to be very enlightening and informative, I could not help thinking nearly the entire time, gimme a gimmick. Gimmick as defined as a marketing term meaning a special, unique, or quirky feature to make something ‘stand out’ from the ordinary. The presenters offered case studies of successful marketing activities at a few institutions. My interpretation of the title was one of delight and hope that a candid discussion about the strategies of positioning your library for successful marketing might include, at minimum, a summary of the ‘behind-the-scenes’ discussions and growing pains to accomplish these activities. However, instead we were presented with great marketing gimmick ideas patterned after popular ideals to draw attention to the library.

The first gimmick was an example from the University of Maryland Libraries and their use of a robot cartoon character to promote their inter-library loan service, UBorrow, that had just went to a fully automated system. While I was very impressed with their branding of this new service and thought that the robot image would stand out to students, I could not help but wonder if the students not living in ‘library land’ understood the underlying meaning of a self-automated service and the image of a robot. Further, I pondered the idea of the future of librarianship and wondered if this robot with glasses was not forecasting the method of retrieving materials. After all, hotels have already experimented with robots offering room service to guests.

Creative t-shirts, popular songs, and swag are not new ideas to assist the library with standing out and featuring their services however, larger open house events in connection with these items may be a novel idea. At Texas A&M Libraries, they hold a very large open house event one week before the beginning of classes. The open house began as a grassroots effort and now is a two and a half hour performance boasting 4,300 students. The underlying goals of the open house are to serve as an ice-breaker for students to come into the library.

The USTA Libraries blue crew aimed to attract attention via uniforms and branding as the next gimmick highlighted to successfully increase the number of reference transactions. Similar to the big box computer store, the USTA blue crew wore t-shirts, cardigans, button down shirts, polos, and more. The blue crew also rolled out a series of posters with cartoon images, holiday focused events, button branding contest, online connected branding and more. Before the yearlong campaign began, everyone underwent a refresher customer service workshop.

The final and ultimate gimmick was utilized to highlight Texas A&M Libraries Special Collections science fiction focus. The team was able to attract George RR Martin to come to the library and quickly turned the event into a University-wide and beyond event that took a year to plan and cost $32,000. The event became so large that it attracted the attention of the HBO cable channel and ended up being attend by more than 3,000 people. The team also came up with an exclusive dinner event and charged $400 per person and making back the money they spent on the event as a whole. Finally, Mr. Martin donated a first edition book to special collections.

Ultimately, at the end of the day, I feel that it is very difficult to measure the success of marketing gimmicks because they are primarily based on the number of participants and positive responses. If gimmicks are duplicated at other institutions and do not produce similar results can the flaw be identified as the lack of knowing your target audience? How do students decide to engage? With gimmicks or gab (word of mouth)? Do students follow the crowd, social media, or happenstance? Should we include students in the creation of gimmicks for the library? Do we use gimmicks at the end of the day to attract student participation or attention from our peers and administrators? Or is it both? When you are in the business of selling information and ideals, do we need a gimmick or just the facts? So, what’s your current gimmick? Share below :)

Register Now for the Connect & Communicate: Framework Un-Conference!

September 10, 2015

Join CRD’s Connect & Communicate Series
for a Framework “Un-Conference”!
September 17, 2:00pm EST

Please join us for a panel discussion in which speakers present what they’ve done, what they’re doing, or what they plan to do with the ACRL Framework for Information Literacy for Higher Education in their academic libraries. Leslie Worrell Christianson, User Services Librarian and Assistant Professor at Marywood University will facilitate the discussion.

There will be time for YOU to ask questions of the panelists, to provide feedback, and to discuss the presentations.

You can register* at the following link: http://goo.gl/forms/ibuKG999al

Registered participants will receive instructions for linking to the discussion via email on September 16th.
If you do not receive an email, please contact Jill Hallam-Miller at jbhm001@bucknell.edu

For this program, the best way to partiConnect & Communicate Logocipate is via USB headset with microphone. Participants may alternately use speakers, and ask questions via the chatbox; moderators will monitor the chatbox and facilitate question and response.

If you would like to be emailed directly about other upcoming Connect & Communicate Series events, you may provide us with your name and email address here: http://goo.gl/4urXl

Please continue to share your ideas for programming topics, speakers, or formats with us! If you or someone you know is doing something great in Pennsylvania’s academic libraries, tell us about it!

The Connect & Communicate Series of online programming offered by the PaLA College & Research Division aims to help foster a community of academic librarians in Pennsylvania. Please contact Jill Hallam-Miller at jbhm001@bucknell.edu or at 570-577-2055 with questions.

*Registration is limited to the first 100 participants. If you register, but cannot attend, please email Jill Hallam-Miller at jbhm001@bucknell.edu to open your space for someone who can attend. Thank you!