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How does Your Library Leverage Social Media?

August 23, 2011

Have you implemented any social media at your library?  I’m assuming many libraries have, based on conversations I’ve had and activity I’ve seen in this area.  Some have been better at it than others.  To implement social media successfully at your library, it is first important to understand what social media is.  One of my favorite definitions comes from WebProNews:

Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It’s a fusion of sociology and technology, tranforming monologue (one to many) into dialog (many to many.)

In order for that fusion to work well, a good plan or strategy must be developed.  Two resources that I have found to be very helpful are:

  • 30 Days to Social Media Success by Gail Z. Martin
  • Doing Social Media So It Matters:  A Librarian’s Guide by Laura Solomon

Once you’re up and running, you can start to do interesting things with social media to engage your students, faculty and staff.  Need some ideas on how to leverage social media to create engaging interactions with your audience?  Check out 40 Cool Ways College Libraries are Leveraging Social Media.

Please add to the conversation and share how your library is leveraging social media! 

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